Bookseller Briefing 34/19 – week ending 23 August

TV and radio plans revealed to mark publication of David Cameron’s memoir

David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys’ final “big” interview for the “Today” show next month.

The first broadcast interview with the former Prime Minister about his long-anticipated memoir will be a prime time special with journalist Tom Bradby for ITV News, William Collins has revealed. This will be followed by “Today” on BBC Radio 4 with Cameron “featuring as presenter John Humphrys’ final big interview before the presenter retires,” the publisher said. Humphry’s memoir will also be published by William Collins, it was revealed in February.

Further key interviews scheduled for the week of publication include “This Morning” on ITV, as well as discussions with Nick Ferrari on LBC and Chris Evans on Virgin Radio.

The first print interview will run in conjunction with a major, multi-platform serialisation secured by a national newspaper publisher, though William Collins has not named the newspaper. It was recently revealed that there will be an event on 7th October which will see Cameron “talk candidly” about the memoir, organised with the Timesnewspaper.

For the Record is due to feature the Arab Spring; the rise of ISIS, the invasion of Ukraine, the conflicts in Libya, Iraq and Syria, the Olympic Games in 2012 and the Scottish referendum.

It was revealed in May that For the Record would be published on 19th September, 10 days before the Conservative Party Conference and a month before Brexit, followed by HarperCollins US on Tuesday 24th September under the Harper imprint. Retailing at £25 in hardback, it will also be published in e-book and audio with Cameron reading the audiobook himself.

In April, HarperCollins had publicly stood by the autumn publication date amid claims Cameron was pushing back publication due to a promise he made to Theresa May.

William Collins originally bought the autobiography in a deal reportedly worth £800,000, negotiated with the late literary agent Ed Victor in 2016. The book will draw on over 50 hours-worth of audio tapes recorded with Times columnist Daniel Finkelstein. Publication had been slated for 2018 but was pushed back.

The Bookseller understands that author royalties are going to a range of charities closely aligned with the Camerons including those associated with the armed forces, disabled children, and Alzheimer’s Disease.